10 Proven Strategies for Pinterest E-Commerce Success
Pinterest is possibly the most underrated social media platform ever... It's because you can actually make money on it without growing an insane amount of followers.
We've identified 10 strategies that can truly transform your Pinterest presence and supercharge your e-commerce success. Let's get into the details:
1. Trend Tracking: Your Blueprint for Growth
Pinterest is a collective of trending topics and ideas that you can use to gain popularity and eCommerce sales. To utilize this potential, you must stay informed on the ideas, there a few key things that you can apply to actually increase engagement. Once you are developed you will be set to make money. Utilize Pinterest Analytics and Trend Reports. To access these invaluable resources, simply convert your Pinterest account into a business account (it's free). With these tools in hand, you can gain insights into what's currently trending on the platform.
Pro Tip: To experience rapid growth, align your content with these trending topics. Start a new blog dedicated to these trends to capture the attention of a broader audience.
The Second Biggest Thing:
Niche-Focused Profile - The Power of Specialization
While it's tempting to cover a wide range of topics, e-commerce sellers often find greater success by specializing. Choose one or, at most, two niches for your blog and Pinterest profile. This focus allows you to become an authority in your chosen area.
At the end of the day it is about your niche, it guarantees your ability to stay reliable and continue with success online.
Just like in branding and business, focusing on the consistency in which people can come back to, is one of the most important things for long term success.
Be the marketing expert and branding expert rather than the hustler. Getting money in the eCommerce game happens in two ways, either get money quickly or go the development route and actually make money for the rest of your life.
Until I saw a true and consistent 5-10K per month, there was no such thing as quick money because at the end of the day you will lose it all to gain it. Repeat that in your head btw.
3. Consistency with Tailwind: Your Time-Saving Ally
Organizing your posts in 2023 can be super time consuming, us at Soxialmedia.io have to spend over $500 a month on post schedule for our clients. On Pinterest, we have the tool for you.
Consistency is a cornerstone of Pinterest success. Regularly posting fresh content is crucial, but it can be overwhelming. Enter Tailwind, your time-saving ally. Tailwind is an official Pinterest Partner, ensuring its reliability and trustworthiness. With Tailwind, you can schedule pins in advance. For instance, you can schedule 100 pins to be distributed over the next 10 days on a Wednesday evening, and Tailwind will automatically publish them at optimal times.
Get your content together and relieve your stress of having to post day by day. When you are focusing on growth you want to be attentive to engagement, so make sure to plan ahead.
Pro Tip: Many Pinterest experts credit Tailwind for their success. Try it out with a FREE Tailwind Trial and watch your Pinterest profile flourish.
The fourth is always the best, we even wrote a book about it.
10x50 Rule: Elevate Your Boards
When you're new to Pinterest, establishing credibility is essential. Follow the 10x50 rule: create ten niche-specific boards and fill each one with 50 relevant pins. This approach signals to Pinterest that you're a serious player in your niche, boosting your visibility.
If you are interested in truly growing a social media account, you need to download our free book on Pinterest.
Click here to read our 10x50 rule on Pinterest
Keyword Optimization: The Secret Sauce
Pinterest's search algorithm relies heavily on keywords. To improve your discoverability, optimize your board names with keywords. Keep these names straightforward and rooted in popular searches within your niche.
Pro Tip: To find the best keywords for your boards, consult Pinterest's search function and analytics. Tailor your board names to reflect what users are actively searching for.
6. Scatter Keywords Everywhere
Expanding on keyword optimization, ensure that you scatter relevant keywords throughout your Pinterest profile and blog. This strategic approach helps Pinterest understand your niche, expanding your reach.
Pro Tip: Include keywords in your Profile Name, Profile Description, Board Names, Board Descriptions, Pins, Pin Descriptions, Blog Content, and Blog Post Keywords.
7. Hashtags: The Reach Makes The Sales
Hashtags are a potent tool for expanding your Pinterest reach. When you use hashtags in your pin descriptions, your pins are showcased in hashtag searches. What's unique about hashtag searches is that they are ordered chronologically, not algorithmically, like the general Pinterest Smart Feed.
At the end of the day, your success boils down to how you design your page. Your soxial media guide will help you breakdown key objectives. Reach is indicative of actual post quality and quantity. Make sure to build your success off of your content and capitalize on the best posts.
If you map out your best posts month to month, at the end of the day you will be able to design success for the next 3-6. Just keep in mind that the platforms change. You can adjust your schedule but you will need to continue your strategy to increase traffic. Do not start posting links or externals too early before you first add the value.
Pro Tip: Combine hashtags (e.g., three per pin) with keywords (e.g., ten per pin) for the best results. This strategy gives your pins an initial boost in visibility.
8. Friendly Profile Image: Personal Connection
Your Pinterest profile image is often the first impression you make on potential followers. Choose a high-resolution image of yourself in a relatable context. If you're a travel blogger, consider using a photo of yourself enjoying a vacation. For a food blogger, a snapshot of you savoring a delicious meal can work wonders.
Pro Tip: A friendly profile image invites people to connect with you on a personal level.
9. Niche-Targeted Followers: The Power of Relevance
Though follower count matters less on Pinterest than on other social media platforms, it's still a critical factor. Focus on attracting followers genuinely interested in your specific niche. When your pins align with your followers' interests, they are more likely to engage and share your content.
10. Tailwind Tribes: Community Amplification
Tailwind Tribes is a game-changing feature similar to group boards, but with some important advantages. Tribes are designed to encourage pin sharing within a community of like-minded pinners. When you join relevant Tribes and share your pins, your fellow members will reciprocate, significantly amplifying your pins' reach.
Pro Tip: Embrace Tailwind Tribes as a modern alternative to group boards. By leveraging this feature, you can skyrocket your Pinterest exposure.
So once you have your schedule and community together, you need to plan to create a quality eCommerce and Digital Asset store. Something like creating quick calendars and crafts could work to start, but starting with something you are passionate about will be the best option for you.
The strategy to get $2000 a month:
Make an external link store
Build your 10 order per week plan based off of your traffic increase per week
A good method is to generate one advertisement for every 3-5 posts.
If you need help with call to actions please book a social media audit with us.
