Increasing sales on Amazon can be hard if you have either tapped out your marketing budget or don't know how to sell products at a new angle.
But rest assured, because I will breakdown exactly how you can grow sales at any stage.
Selling physical or digital products? It doesn't matter - you can increase sales with your marketing strategy.
The marketing strategy starts from the first contact with your product, whether it is seen from a social media post or by a customer using your product.
Here are some things to look at to improve your product offer and your quality of media that will sell 2-5X in your current sales stage:
Increase your email marketing.
If you do not have more email marketing tactics already, you need to get into marketing through email list. When followers and sales go down, your best bet is to tap into your email list.
Whether you are a small or big fish in the Amazon space, your email list collection is key to success when you are looking to make real recurring sales.
There are huge agencies and brands that use email marketing to target clients and bring back more sales to their page. I have had some large clients that have made over 100,000 dollars on email marketing.
Here are 3 tips you can takeaway:
Make the user experience better for email collection:
Make a soft but present approach when collecting emails, and make sure to add a newsletter benefit with discounts to retarget your audience.
The experience should be so fluid that the marketing should flow so well that the customer believes they are benefiting by subscribing to your email.
Expand your product line:
If you are selling one product or many products, there is always a better way to sell your products.
If you have a bundled product, your best option is to unkit that bundle and sell individually to reach a better profit margin and make a lower price option available, not everyone wants the bundle.
For those who sell individual products, you need to sell more bundles because the opposite works for buyer psychology. When you have single products that sell well, offering a bundle product will do well because the perceived value.
Experiment with this strategy for 30 days at a time and make coherent offers to generate increased sales.
The last strategy you can use to boost sales is something that takes as much time as building a business, some 8-figure companies don't have this down yet.
Organize your social media to make it both entertaining and a selling machine:
There is a strategy on how to grow positive traffic on social media and we copyright our own methods in-house at soxialmedia.io. How do we help increase traffic ? By picking apart your product line and customer audience and designing content specifically for your success on social media.
There is always a product or service niche for your social media. Every person on social media is part of an audience, and the fact is that you have the ability to tap into any niche you want with the right type of content.
Build these 3 things with your social media account to increase sales by 2X:
- Use your customer base to run a 30 day marketing campaign
- Use product images and video content to create 3 full profiles full of entertainment or beneficial content
- Follow 1000 followers from your niche (base it from competitors or niche pages)
With these tactics you will increase sales without a doubt, but you have to build systems that will allow you to schedule and accomplish these tasks within 2-3 days, so that you won't be spending the entire day on recurring tasks.
If you want more specified help on how to grow a social media account and learn how to use AI to make content that engages well, contact us for a free social media audit.