Amazon, it's a little too closed circuit don't you think?
We keep hearing from clients they wish Amazon would give them some customer data. Unfortunately there is no way to access Amazon and get your customers email, but we can use a cool feature from social media.
Building content in order to increase your email list, thus giving you more opportunity to sell better on Amazon. Return On Ad Spend, one of the most important parts in calculating profitability, we need it.
Ad spend is how much you spend on ads, instead of just spending your marketing budget on "in-house" marketing platforms, use UGC companies and influencer marketing campaigns. Make use of the true organic traffic. If you find the right account in your niche, a promotion or collaboration with your brand will allow you to sell 10X your current CVR on Amazon.
That's not saying Amazon PPC is not worth it. You should still manage your PPC and increase return on ad spend with organic methods.
You should consider one PPC strategy and come up with organic methods to increase long-term CLV. The longer you can captivate and engage with your audience, the longer they will keep engaging with your products or services. Learn to increase your Customer Lifetime Value, by planning out your content and working on influencer outreach.
In the long run, if your PPC ever becomes too expensive, or if you want to rebrand, you will still have your audience to go to market. Your database is so much more important than actual sales. That is why every single service and product that has any merit in this decade asks for your email or contact info. In order to improve your ad spend, learn how to manage your business collaborations and increase outbound marketing.
Email lists are where the money is at, social media is how you get there.
If you want to increase leads and increase profit you can follow the step by step guide below:
Click here